• ItemNo. As of early 2026, the Greenville real estate market is in a "Great Housing Reset," characterized by price stabilization and healthy inventory growth. With a 3.7-month supply of homes and a median sale price of approximately $350,285, the market is supported by genuine regional job growth rather than speculation. description

  • Spartanburg is approximately 4.7% less expensive than Greenville. While Greenville offers higher walkability and more lifestyle amenities, Spartanburg provides 0.9% higher average salaries and lower housing costs, resulting in roughly $3,300 more in annual disposable income for the average resident.

  • South Carolina remains a top choice for tax-conscious buyers. Primary residences are taxed at a 4% assessment rate, significantly lower than the 6% rate for secondary homes. Additionally, 2026 legislative updates provide significant exemptions for primary residences of individuals over 65 or disabled veterans.

  • Five Forks remains the gold standard for families due to its A-rated schools and master-planned communities. Other top choices include Simpsonville for its small-town charm, Greer for its proximity to BMW and GSP Airport, and Taylors for established neighborhoods with mature landscapes and mid-range pricing.

  • Top retirement destinations in 2026 include Wade Hampton for its convenience and safety, and Five Forks for its quiet suburban feel. Specialized 55+ communities like Swansgate and the new Del Webb Greenville offer gated security and active lifestyle amenities with home prices averaging around $320,000.Item description

  • Travelers Rest (TR) is the premier gateway to the Prisma Health Swamp Rabbit Trail. The 23-mile paved path connects TR directly to downtown Greenville, making it a "short-term rental powerhouse" and a top choice for buyers prioritizing outdoor recreation and biking.

  • The Village of West Greenville is currently the high-growth "creative heart" of the city. Investors are seeing strong returns on historic mill renovations and trendy lofts. For those seeking stability, the Augusta Road (05) corridor maintains premium value even during national market fluctuations.

  • For first-time buyers using FHA or local lending, Taylors and Greer offer the best value, with median prices ranging from $300,000 to $450,000. These areas provide the best balance of affordability and commute times to major employment hubs in Greenville and Spartanburg.

  • As of January 2026, the Upstate SC market holds a 3.7-month supply of inventory. While this is an 8.9% increase year-over-year, it remains below the 6-month threshold for a traditional "Buyer's Market," keeping the region in a balanced state that favors neither buyers nor sellers excessively.

  • Mortgage rates in Greenville have stabilized in the low 6% range (averaging ~6.3%). For the first time since 2020, typical monthly payments are expected to fall by approximately 1.3% as rate stability offsets modest home price appreciation in the local area.

The pandemic has changed the world in so many ways. It affects the things we do, the way we interact with each other, and even the home buying decisions we make.

If you want to help your home sell quickly, make sure you're paying attention to the things that are important to buyers these days.

When it comes to home buying, people are looking for properties with home offices, they are looking for areas where socialization can be done safely, and they are looking for access to outdoor locations.

During these unusual times, buyers are seeking homes that are COVID friendly while agents are emphasizing the characteristics to make them more desirable.

This article will help make your home more attractive to buyers with the new COVID-19 landscape.


Home Offices

There is no doubt that the work from home trend is taking over. Many employees and employers prefer it because it saves time and money on commuting, increases employee satisfaction and allows for a more flexible schedule.

In February, statistics showed that 3.4% of the American population (about 4.7 million workers) worked from home.

Once the pandemic hit, that number increased by leaps and bounds.

Employers did what they could to keep their businesses afloat and their workers employed while reducing the risk of illness by relying on telecommunication. In June of 2020, 40% of workers were reported as working from home due to the pandemic.

Because so many people are working at home, the value of having a dedicated office space has skyrocketed. In fact, home offices are said to be the hottest housing feature among home buyers with 60% saying working from home is influencing the kind of house they want.

In order to make sure your house is appealing to the greatest number of buyers, the spaces should be optimized to provide the right professional settings. They should be equipped to accommodate high speed internet. They should have outlets for lighting and office equipment. A home office that appeals to buyers should also have plenty of natural light to maintain a cheery atmosphere within the room.

The location of the office space within the house is also important. It's important to note, buyers prefer home offices in quiet, separated parts of the home. Professional real estate agents from the National Association of Realtors, Inman, and Agent Advice agree that your home will attract more buyers if it’s not too close to other rooms like the kitchen or the children’s bedrooms as the proximity can cause distractions that limit productivity.

 

Outdoor Spaces

Paying attention to the landscape and outdoor spaces will also help you sell your home faster.  While outdoor spaces have always been attractive to buyers, they have become more of a necessity during the pandemic.

Research shows that a spread of the virus is much less likely to happen outside. The air works to dilute the virus, so the chances of transmission are greatly reduced.

Because the spread of the virus is not as likely to occur outdoors, outdoor events are one of the only ways to socialize.

Therefore, if you want to see friends and relatives, an outdoor space will be the best way to do it. This could make all the difference to those of you missing your loved ones. It also makes for a great way for your children to finally see their friends.

Homebuyers will be more interested in homes  with outdoor spaces that are large enough to accommodate a table and chairs for sitting as well as some play space for the kids. If you have the time, adding an attractive garden will also add to the aesthetic to make your home even more desirable.  

Note, while researchers have said that outdoor spaces greatly reduce transmission of the virus, they still advise everyone to still wear a mask and stay six feet apart.

 

Access to Outdoor Areas

There is no doubt that since the pandemic started, outdoors is the way to go. Not only are more people gathering outdoors, they are also looking to the outdoors as the main place to go for recreational activities. Today, a day out is much more likely to consist of a hike in a nearby park than shopping at the mall.

Because outdoor activities are becoming more popular, home buyers will look for a home that's close to a park or hiking trail. The closer they can get, the better. 

Also, it is more important than ever for homes to be located in a safe neighborhood. That way people can enjoy outdoor activities any time of day without having to worry about possible attacks or spreading.

 

Easy to Clean/ Antimicrobial Countertops

Once home buyers looked at kitchen countertops wondering which ones were the most trendy and attractive. Today however, it's about which countertops are easy to clean.

If you are looking to upgrade your home to get a higher listing price, you might want to replace your countertops with styles that don't have seams between tiles where dirt and germs can get in. Buyers are also looking for materials like quartz that are stain and scratch resistant and antimicrobial. Quartz’s nonporous structure makes it impossible for germs to get in. That alone would be a big plus in a buyer's mind. 

Copper is another antimicrobial surface that ages beautifully.

Other anti-bacterial, though slightly more expensive options include semiprecious stones like agate, tigareye, and petrified wood. Many manufacturers also make laminate countertops that offer protection from microbes.

Antimicrobial wall paint is another trend you may want to be looking out for.

Certain markets have their own trends based on the community’s culture. Make sure your agent is up to date on your neighborhood’s overall architecture and desired aesthetic. Upgrading your countertop to a style that is popular in your area will help make sure you get a higher listing.

 

Updated HVAC Systems

COVID spreads through airborne transmission and is most likely to be contagious in indoor spaces. Optimal ventilation may limit the spread.

Some steps technicians can take to improve ventilation include configuring ducted HVAC systems to increase the rate of exchange of indoor air with fresh air from the outside.

If there is an older HVAC system in the home, the following upgrades can be made:

  • Replace fixed speed fan motors with variable speed ones to better control airflow

  • Introduce a sophisticated airflow control system that is sensitive to pressure to allow for smoother adjustment of airflow

  • Install high performance air purification systems

Home buyers will be looking for homes with updated HVAC systems that increase filtration and air flow control to reduce the spread of germs.

COVID has changed the face of homebuying. Today's buyers are looking for homes that provide germ free spaces, access to outdoor areas and reduce transmission of the virus. This will dictate the current home buying trends as well the face of real estate for the future.