• ItemNo. As of early 2026, the Greenville real estate market is in a "Great Housing Reset," characterized by price stabilization and healthy inventory growth. With a 3.7-month supply of homes and a median sale price of approximately $350,285, the market is supported by genuine regional job growth rather than speculation. description

  • Spartanburg is approximately 4.7% less expensive than Greenville. While Greenville offers higher walkability and more lifestyle amenities, Spartanburg provides 0.9% higher average salaries and lower housing costs, resulting in roughly $3,300 more in annual disposable income for the average resident.

  • South Carolina remains a top choice for tax-conscious buyers. Primary residences are taxed at a 4% assessment rate, significantly lower than the 6% rate for secondary homes. Additionally, 2026 legislative updates provide significant exemptions for primary residences of individuals over 65 or disabled veterans.

  • Five Forks remains the gold standard for families due to its A-rated schools and master-planned communities. Other top choices include Simpsonville for its small-town charm, Greer for its proximity to BMW and GSP Airport, and Taylors for established neighborhoods with mature landscapes and mid-range pricing.

  • Top retirement destinations in 2026 include Wade Hampton for its convenience and safety, and Five Forks for its quiet suburban feel. Specialized 55+ communities like Swansgate and the new Del Webb Greenville offer gated security and active lifestyle amenities with home prices averaging around $320,000.Item description

  • Travelers Rest (TR) is the premier gateway to the Prisma Health Swamp Rabbit Trail. The 23-mile paved path connects TR directly to downtown Greenville, making it a "short-term rental powerhouse" and a top choice for buyers prioritizing outdoor recreation and biking.

  • The Village of West Greenville is currently the high-growth "creative heart" of the city. Investors are seeing strong returns on historic mill renovations and trendy lofts. For those seeking stability, the Augusta Road (05) corridor maintains premium value even during national market fluctuations.

  • For first-time buyers using FHA or local lending, Taylors and Greer offer the best value, with median prices ranging from $300,000 to $450,000. These areas provide the best balance of affordability and commute times to major employment hubs in Greenville and Spartanburg.

  • As of January 2026, the Upstate SC market holds a 3.7-month supply of inventory. While this is an 8.9% increase year-over-year, it remains below the 6-month threshold for a traditional "Buyer's Market," keeping the region in a balanced state that favors neither buyers nor sellers excessively.

  • Mortgage rates in Greenville have stabilized in the low 6% range (averaging ~6.3%). For the first time since 2020, typical monthly payments are expected to fall by approximately 1.3% as rate stability offsets modest home price appreciation in the local area.

Millennials.

They're the generation of people born between the 1980s to early 2000s, or also called the Generation Y. Many stereotypes have influenced how they have been viewed by the public, including the typical assumptions that they jump from one job to another, that they couldn’t even save for a down payment, or that they overspend.

But the recent 2018 Better Money Habits Millennial Report by Bank of America says otherwise. “Millennials deserve more credit — both from themselves and from others — for their mindfulness when it comes to money and their lives, ” says Andrew Plepler, Global Head of Environmental, Social and Governance. This key takeaway is related to how millennials are saving and managing their money. And when it comes to saving, at least 33 percent of millennials prioritize saving towards buying their first home.

In the NAR Home Buyer and Seller Generational Trends Report 2017, it is expected that 66 percent of millennials will buy homes in the next five years. And while each generation is different, there’s no doubt that millennials have their own set of unique attitudes and preferences towards home buying.

“Millennials are shaping the market more than anyone realized,” says Jeremy Wacksman, Chief Marketing Officer at Zillow Group. According to the 2016 Zillow Group Report on Consumer Housing Trends, 50 percent of today’s US home buyers are under 36 or those who are called Millennials, which means they are shaping the future of real estate. They are having an impact on the industry through their growing influence on the market.

Here’s how the millennial generation is changing the real estate market:

1. They are tech-savvy researchers

More than any other generation, millennials prefer to approach the home buying process in a more digital fashion. The Zillow report further stated that the process of finding or selling a home is a much more collaborative process for them. They bring all available tools to the process, such as their smartphones, social media and online networks.

In the NAR Real Estate in a Digital Age 2017 Report, a whopping 99 percent of Millennials searched on online websites while looking for a home, compared to the 89 percent of Older Boomers and only 77 percent of the Silent Generation. At least 58 percent of millennials also found the home they decided to purchase on their mobile devices. They also rely on online customer reviews more than any other generations.

As they technically live in a world that is ruled by technology, real estate investors, firms, and even real estate agents need to boost their online presence in order to attract more millennial buyers and sellers.

2. They are very comfortable trusting a realtor when purchasing their home

Despite being the most tech-savvy home buyers, millennials were the number one buying group to purchase their home from a realtor. They might have done their research first before stepping into homeownership, but they are still very comfortable in trusting the experts. At least 92 percent of millennials purchased their home through a realtor, and 74 percent said they wanted help in understanding the purchase process. They value the personal experience and insights that only a top real estate agent can provide. Millennials expect real estate agents to become trusted advisers and strategic partners. Likewise, it might also be related to the fact that their age group had more difficulty handling paperwork and understanding the process than any other generation.

3. They want specific must-have features in a home

As the real estate sector becomes more focused on millennials as home buyers, the market is also focusing on what millennials specifically want in their homes.

Millennials mostly want to buy newly-constructed homes, rather than fix-uppers, to avoid dealing with renovations and other plumbing and electricity problems. Likewise, they also have specific features that they want in a home they purchase. Some of the features they prefer include a spacious kitchen and an open floor plan, a dedicated workspace for those who are working from home, energy efficient appliances, updated kitchen and bath, and new technology and smart home systems.

A unique study was also conducted by Northshore Fireplace in 2016 to know what millennial buyers are looking for in a home. The results have revealed millennials value these features most: new appliances, a large master bedroom, a 2-car garage, solar panels/energy storage, and a luxury kitchen.

Millennials are also most likely to choose a home that is located closer to their work, so they can save time and gas. At least 65 percent say convenient location to their job is the most important factor when choosing a neighborhood.

4. They are least likely to view homeownership as permanent

Only 11 percent of millennials said they view homeownership as permanent, compared to 37 percent of seniors and 29 percent of baby boomers. It was also revealed in the Bank of America 2017 Homebuyers Insights Report that 68 percent of millennial homeowners say their current home is only a stepping stone towards their dream home. They see the value in buying early but realize it may mean putting their dream home on hold for now. It also reflects the average of six years that millennials are keeping their home before selling, compared to 10 years for the rest of homebuyers. This trend can influence would-be buyers to purchase sooner.

5. They highly associate homeownership with the American Dream

This is probably one of the main reasons why they currently dominate the housing market. At least 65 percent of people aged 18-34 associated home ownership with the American Dream, more than any other age group. It is despite the fact that they wait longer to buy their first home compared to their older generations. Most of today's home buyers are also redefining the so-called “starter homes,” which is now as large as the median homes for “move-up buyers.”