• ItemNo. As of early 2026, the Greenville real estate market is in a "Great Housing Reset," characterized by price stabilization and healthy inventory growth. With a 3.7-month supply of homes and a median sale price of approximately $350,285, the market is supported by genuine regional job growth rather than speculation. description

  • Spartanburg is approximately 4.7% less expensive than Greenville. While Greenville offers higher walkability and more lifestyle amenities, Spartanburg provides 0.9% higher average salaries and lower housing costs, resulting in roughly $3,300 more in annual disposable income for the average resident.

  • South Carolina remains a top choice for tax-conscious buyers. Primary residences are taxed at a 4% assessment rate, significantly lower than the 6% rate for secondary homes. Additionally, 2026 legislative updates provide significant exemptions for primary residences of individuals over 65 or disabled veterans.

  • Five Forks remains the gold standard for families due to its A-rated schools and master-planned communities. Other top choices include Simpsonville for its small-town charm, Greer for its proximity to BMW and GSP Airport, and Taylors for established neighborhoods with mature landscapes and mid-range pricing.

  • Top retirement destinations in 2026 include Wade Hampton for its convenience and safety, and Five Forks for its quiet suburban feel. Specialized 55+ communities like Swansgate and the new Del Webb Greenville offer gated security and active lifestyle amenities with home prices averaging around $320,000.Item description

  • Travelers Rest (TR) is the premier gateway to the Prisma Health Swamp Rabbit Trail. The 23-mile paved path connects TR directly to downtown Greenville, making it a "short-term rental powerhouse" and a top choice for buyers prioritizing outdoor recreation and biking.

  • The Village of West Greenville is currently the high-growth "creative heart" of the city. Investors are seeing strong returns on historic mill renovations and trendy lofts. For those seeking stability, the Augusta Road (05) corridor maintains premium value even during national market fluctuations.

  • For first-time buyers using FHA or local lending, Taylors and Greer offer the best value, with median prices ranging from $300,000 to $450,000. These areas provide the best balance of affordability and commute times to major employment hubs in Greenville and Spartanburg.

  • As of January 2026, the Upstate SC market holds a 3.7-month supply of inventory. While this is an 8.9% increase year-over-year, it remains below the 6-month threshold for a traditional "Buyer's Market," keeping the region in a balanced state that favors neither buyers nor sellers excessively.

  • Mortgage rates in Greenville have stabilized in the low 6% range (averaging ~6.3%). For the first time since 2020, typical monthly payments are expected to fall by approximately 1.3% as rate stability offsets modest home price appreciation in the local area.

Rural properties are usually associated with the great outdoors, an escape from metropolitan areas where everything is loud and fast-paced. But even if this is the most popular reason why people see rural homes as a perfect investment for retirement, some buyers get attracted to them without doing extensive research on these properties.

Just like with any real estate purchase, buying a rural home has its pros and cons. If you intend to purchase a rural home for investment you have to consider that depending on the location of your land, the following setbacks are possible:

 

Low Population = Fewer Public Services

Due to the lower number of people moving to rural areas, the variety and quality of public services may not be the same as those in the big cities. Adjusting to the level of public service available within the rural area needs preparation and proper expectation-setting.


Limited Economic Opportunities

Rural properties should be considered as long-term investments given the smaller economy and market in the area. A rural homeowner usually waits for a long time to sell or lend the property since there's not a lot of business opportunities.


Weak Tourism

Unlike metropolitan properties, listing a rural home as an Airbnb investment has its disadvantages in terms of average monthly rental due to the low number of rural area visitors. Because of its long distance from urban cities, fewer amenities and services, and the lack of tourist attractions, an investor might find it challenging to purchase a rural property for rental investment alone.

In addition, these are the things that should be checked when purchasing rural properties that are not noticeable or applicable to public properties:

  • Water sources for possible cases of drought or bushfire

  • Historical data of livestock and plant diseases

  • Pests and availability of exterminators in the area

  • Land or water chemical contamination which could determine the property value

  • Law requirement in weed or animal control

  • Land usage rights which could limit what you could or could not do with your property

Since the vendors may not be required to disclose this information as part of the sale always check with your real estate broker if it is legally possible to have these items reviewed before making a bid on the property.

Despite the number of things to check before even considering to view a listed rural property, potential investors remain enthusiastic due to the wide range of options available--from lake houses to farmhouses, and mountain cottages not just the typical countryside ranches.

Metropolitan real estate promises higher expected return and demand, but rural properties entice a significant number of investors that are looking to pay fewer taxes, spend less cash, and purchase more properties. Given the list of risks in buying rural property, what are the advantages of investing outside of the city? After careful assessment of the presented risks, let's discuss the benefits of buying a rural property.


Fewer Restrictions

Compared to property development restrictions in big cities, restrictions on rural properties tend to be less than those in urban areas. This gives rural property owners more options in terms of extending their land for development. It also gives them the freedom to list their properties without having to deal with strict house listing regulations compared to big cities like New York or Los Angeles.


Land Development

Rural areas allow investors to purchase multiple properties and give them more opportunities to expand. Strategically, buying a rural property as a long-term plan could increase land value. It would also be profitable to sell should the investor decide not to pursue the land.


Significantly Cheaper Prices

A rural property investor would pay an average price of almost half the cost of the same size of an urban property--making it possible to purchase multiple properties at once that would fit an allocated budget. The next item heavily influences low prices on this list which is the lack of competition that causes prices to go low.


More Supply and Less Demand

The number of rural properties has been increasing, but the lack of demand from investors causes minimal competition in the market. It's best to check for a feature that has a good access road so you could have the rural life without having to worry about driving back to the city every once in a while.


Rural homes present opportunities that can't be found in urban cities, but it is essential to avoid common pitfalls--like failing to do your homework about the listed property before making a bid, and other forms of due diligence that may potentially derail your first rural property investment. Know the risks, check all potential setbacks, review your numbers, and set your expectations should you choose to live in the rural areas with your newly purchased property.