• ItemNo. As of early 2026, the Greenville real estate market is in a "Great Housing Reset," characterized by price stabilization and healthy inventory growth. With a 3.7-month supply of homes and a median sale price of approximately $350,285, the market is supported by genuine regional job growth rather than speculation. description

  • Spartanburg is approximately 4.7% less expensive than Greenville. While Greenville offers higher walkability and more lifestyle amenities, Spartanburg provides 0.9% higher average salaries and lower housing costs, resulting in roughly $3,300 more in annual disposable income for the average resident.

  • South Carolina remains a top choice for tax-conscious buyers. Primary residences are taxed at a 4% assessment rate, significantly lower than the 6% rate for secondary homes. Additionally, 2026 legislative updates provide significant exemptions for primary residences of individuals over 65 or disabled veterans.

  • Five Forks remains the gold standard for families due to its A-rated schools and master-planned communities. Other top choices include Simpsonville for its small-town charm, Greer for its proximity to BMW and GSP Airport, and Taylors for established neighborhoods with mature landscapes and mid-range pricing.

  • Top retirement destinations in 2026 include Wade Hampton for its convenience and safety, and Five Forks for its quiet suburban feel. Specialized 55+ communities like Swansgate and the new Del Webb Greenville offer gated security and active lifestyle amenities with home prices averaging around $320,000.Item description

  • Travelers Rest (TR) is the premier gateway to the Prisma Health Swamp Rabbit Trail. The 23-mile paved path connects TR directly to downtown Greenville, making it a "short-term rental powerhouse" and a top choice for buyers prioritizing outdoor recreation and biking.

  • The Village of West Greenville is currently the high-growth "creative heart" of the city. Investors are seeing strong returns on historic mill renovations and trendy lofts. For those seeking stability, the Augusta Road (05) corridor maintains premium value even during national market fluctuations.

  • For first-time buyers using FHA or local lending, Taylors and Greer offer the best value, with median prices ranging from $300,000 to $450,000. These areas provide the best balance of affordability and commute times to major employment hubs in Greenville and Spartanburg.

  • As of January 2026, the Upstate SC market holds a 3.7-month supply of inventory. While this is an 8.9% increase year-over-year, it remains below the 6-month threshold for a traditional "Buyer's Market," keeping the region in a balanced state that favors neither buyers nor sellers excessively.

  • Mortgage rates in Greenville have stabilized in the low 6% range (averaging ~6.3%). For the first time since 2020, typical monthly payments are expected to fall by approximately 1.3% as rate stability offsets modest home price appreciation in the local area.

Tempting as it may seem, jacking up the listing price of your home to leave room for negotiations is a dangerous risk that a lot of sellers regret taking.If you are really serious about selling your home, it is best to take pricing seriously by listing your home at its fair market value. Otherwise, you may end up sabotaging your chances on a good deal.

Here are the top 6 reasons why you shouldn't be in the business of overpricing your home:

1. The peak value of your home is at the exact moment it hits the market.

The first two weeks after your house is listed on the MLS are the most important, since this is when your home is going to generate a lot of activity. If you price your home too high, many buyers will overlook it since it would instantly be out of their range. With no offers on the table, your property will stay on the market for too long--leaving the next batch of buyers worried that something may be wrong with it.

You may also want to be wary of inexperienced listing agents who promise an unrealistically high asking price for your home. Experienced and trustworthy agents know that this is an unethical practice that will cost the seller a lot of time and money, since the home will eventually need a price drop after sitting on the market unnoticed for way too long.

When your house loses its “freshness” without seeing any offers, its value will drop even lower than the price you should have given it in the first place.

2. You are less likely to create a “bidding war.”

A competitively priced home will attract a lot of potential buyers, and is most likely to receive multiple offers in its first two weeks. This creates a bidding war that ultimately drives up the value of your home. On the other hand, an overpriced home won't generate a lot of competition. Worse, it may not get any offers!

3. Even if you lower the price later on, buyers are still unlikely to reconsider.

In this market, most buyers won’t wait around for a house that they’ve already marked as out of their price range. Once they cross you out of their list, buyers will immediately move on to look at other houses they can actually afford.

In the event that a buyer really falls in love with your house, he or she will most likely wait for it to sit on the market long enough for you to accept a lowball offer. However, it is unlikely for them to make any kind of offer while your house still has that unreasonably hefty price tag. Also, a lot of buyers may have already found another house by the time you reduce your price to fair market value.

4. You’ll end up turning off a lot of potential buyers.

In this market, almost no one can pull off selling an overpriced home. Today’s buyers have 24/7 access to information via the internet, and are highly aware of market values. More often than not, they know when a house is grossly overpriced, and it reflects poorly on you (the seller) no matter what.

Even if the decision to list the home at such a high price is simply a miscalculation due to a lack of experience and research (and not because the seller is actually trying to get away with selling at the highest price possible), buyers wouldn’t want to deal with a seller who isn’t responsible enough to come up with a fair market price.

5. You might get in trouble with your appraisal.

If you do get that higher offer for your home, chances are the offer will be contingent on appraisal. If you priced it way beyond its appraised value based on comps in your area, you could get yourself into an appraisal problem. When this happens, you may be forced to lower down your price anyway or lose the deal altogether.

6. Your home may get an invisible warning sign.

If your home sits on the market for too long, neighbors and potential buyers will assume that there is a problem with it. The home will be stigmatized, and buyers will either be too turned off or too afraid to check it out.

No one wants to buy a house that nobody else seems to want. A house that sticks on the market for months often generate suspicions that some undisclosed feature or element is making it unsalable.

7. You might lose even more money while your overpriced home stays on the market.

By continuing to pay for the monthly expenses of your home while the selling period stretches on, any profit you may get from selling it at a higher price could simply offset your Principal, Interest, Taxes, and Insurance (PITI) expenses. If you’ve already moved, you might even have to pay for two mortgages for a long time, or maintain the property through another season.